Fuse and Sip
USER RESEARCH // PRODUCT DESIGN
CONTENT STRATEGY
Improving product research by leveraging product knowledge nights
Traditional product knowledge nights offer retail workers an overview of products to boost interest. We redesign this experience with games, slides, and props to enhance understanding of the product. Our research revealed the product was inadequately researched by the company and misunderstood by potential customers.
Creating two card decks for two demographics
As part of the intervention, the card deck improves product knowledge through memory games and role play. We offer two versions because we discovered that more formal audiences would not be as receptive to a card-matching game.
Creating a guide to increase learnability of unfamiliar research methods
The catalogue guides any company representative of any level of experience on how to conduct the workshop from beginning to end and how to prepare the material.
RESEARCH BREAKDOWN
Our research revealed that the issue began with the product
By corresponding with the owners, we understand their goals, which include boosting sales and improving communication between retail employees and customers. Through the field study, interviews, and taste tests, of which I led half, we uncovered the following insights:
I also questioned the company's testing methods and discovered that the product was tested only with family and friends, inducing bias. Based on those findings, we decided to intervene at the stage of product research and development itself.
Understanding the customer desire to customize through the IKEA effect
Through secondary research, we found that people feel more attached to a product if they feel involved in its creation despite the additional effort (IKEA effect). In our project, we look into ways of weaving a hands-on experience into our solution.
How might we help Fuse and Sip conduct better testing methods in order to improve their product and boost sales?
TESTING THE FEASIBILITY AND DESIRABILITY OF OUR SOLUTION
The final solution includes a slide deck and a short video for the overview, two product knowledge card decks for two different types of audiences and an instruction booklet to conduct creative hands-on workshop sessions.
We tested our solution by emulating a product knowledge night with 2 separately organised 6-people workshops, allowing participants to experience the product with a variety of juices, and fruits. The participants proudly created 2 very different drinks, tailoring it to their taste buds. Overall the experience was very engaging.